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    Wednesday, May 26, 2010

    Diesel Jeans Campaign: Be Stupid

    Like balloons, we are filled with hopes and dreams
    But. Over time a single sentence creeps into our lives

    Dont be stupid.

    Its the crusher of possibility.
    Its the worlds greatest deflator.

    The world is full of smart people.
    Doing all kind of smart things…
    Thats smart.

    were with stupid.

    Stupid is the relentless pursuit of a regret free life.
    Smart may have the brains…
    but stupid has the balls.

    The smart might recognize
    things for how they are.
    The stupid see things for how they could be.

    Smart critiques.
    Stupid creates.

    The fact is
    if we didnt have stupid thoughts
    wed have no interesting thoughts at all

    Smart may have the plans…
    but stupid has the stories.

    Smart may have the authority
    but stupid has one hell of a hangover

    Its not smart to take risks…
    Its stupid.

    To be stupid
    is to be brave

    The stupid isnt afraid to fail.
    The stupid know there are worse things than failure…
    like not even trying.

    Smart had one good idea,
    and that idea was stupid.

    You cant outsmart stupid.
    So dont even try.

    only stupid can be truly


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